Alice's history with this salon goes back to her teenage years, when she started here as an assistant — on and off for a decade before she made it official. In between, she earned her BBA in Marketing from Mount Royal University and spent five years building a career in corporate marketing. But the beauty business never let go of her, and eventually she brought everything she'd learned in the corporate world back to where she started. Now she puts that marketing background directly to work for Lava, bridging the business side with the craft she grew up around.